ChocZero vs Lily's is the sugar free chocolate decision most US shoppers hit first. Both avoid maltitol. Both sell well on Amazon. They are not the same bar.
This is a head-to-head on sweeteners, taste, baking, and who should buy which — so you stop second-guessing the candy aisle.
Browse: chocolates · Lily's · ChocZero · full ranking: best sugar free chocolate.
Quick verdict
| Need | Pick |
|---|---|
| Everyday dark bar taste | Lily's 85% or sea salt |
| No sugar alcohols / monk fruit | ChocZero 70% or 92% |
| Baking chips (cookies, yogurt) | Lily's chips default; ChocZero if avoiding erythritol |
| Crunch snack | ChocZero almond bark |
| Milk-style treat | Lily's milk chocolate style |
Side-by-side: sweeteners
Lily's
Stevia + erythritol in most dark bars and chips. Familiar "bar chocolate" sweetness, wide flavors, easy to find.
- Pros: Taste, availability, baking chips, salted/almond options
- Trade-off: Erythritol can feel cool or cause GI issues if you overdo it
ChocZero
Monk fruit–forward squares and chips; many SKUs skip sugar alcohols entirely.
- Pros: Clean keto story, dark intensity (70% / 92%), bark snacks
- Trade-off: Texture and sweetness differ from conventional chocolate — some people need one bar to adapt
Skip any "sugar free" bar that lists maltitol first. We do not stock those.
Taste & use cases
Everyday dark bar → Lily's
Intense cocoa without tasting like a science project. Start here if you want a pantry staple.
ChocolatesLily's Extremely Dark Chocolate Bars (85% Cocoa)
Want sweet-salty? Sea salt extra dark is the fun pick.
ChocolatesLily's Salted Almond Extra Dark Chocolate Style Bar
Strict keto / no polyols → ChocZero
Monk fruit squares for people who track every alcohol and want fiber-forward dark chocolate.
ChocolatesChocZero 70% Cocoa Sugar Free Dark Chocolate Squares
ChocolatesChocZero 92% Cocoa Ultimate Dark Chocolate Squares
Baking
Chips melt into cookies, trail mix, and fat bombs. Lily's is the default; ChocZero if you want monk fruit chips.
ChocolatesLily's Dark Chocolate Baking Chips
ChocolatesChocZero Sugar Free Dark Chocolate Chips
Crunch snack → ChocZero bark
Almonds + dark chocolate when a flat bar feels boring.
ChocolatesChocZero Dark Chocolate Almond Keto Bark
Bottom line
Buy Lily's when you want classic bar flavors and baking chips. Buy ChocZero when you want monk fruit and fewer sugar alcohols. Either way, flip the pack — "sugar free" on the front means nothing if maltitol is on the back.